Projects
Welcome to my portfolio! Here you will find a collection of my work and experiences. Feel free to click on the projects to learn more about them and my role in each one.
I have a strong background in website development, with experience in various tools and technologies. I have used Figma and Balsamiq for wireframing, Photoshop and Canva for design, Sketch for user interface creation, and WordPress for building and managing websites. I have also collaborated with teams on WordPress projects, utilizing plugins like Elementor and WooCommerce. My skills in video editing software like Final Cut Pro and Adobe Premiere Pro further demonstrate my ability to create engaging and informative website content.
Digital Marketing Analysis
I conducted a comprehensive digital audit of three competing companies, analyzing their social media presence, SEO performance, and market positioning. Using tools like Google Analytics, Power BI, Screaming Frog, and Moz, I assessed their website health, keyword strategy, backlink profile, and user experience. This analysis provided valuable insights for developing effective digital marketing strategies.
Dissertation
Conducted research which focused on the impact of prominent Digital Marketing strategies on the men’s apparel latest trends in India. The research includes a literature review on the current state of the market, followed by quantitative research to examine the applicability of these strategies. Additionally, a look into their implications on consumer behaviour, brand equity and user experience are presented for marketing firms, foreign companies and SMEs.
